Show notes
SEO isn’t dead… but the old SEO is. In this episode, I break down the truth no agency wants to admit — AI Search, Google SGE, ChatGPT Search, and Perplexity have changed the rules completely.
Keywords matter less, topical authority matters more, and law firms + agencies need a new playbook if they want to stay visible. No fluff, no jargon — just a raw, honest take on what’s changing and how to stay ahead in the AI-driven search era.