Organic Before Paid: When a Law Firm Should Start Paid Advertising
When to start paid advertising. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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Articles
Notes on how legal businesses actually win clients.
Practical writing for the people who bring the business into law firms and legal services. Data-backed analysis and step-by-step growth playbooks for the US, UK, Canada and Australia, with sources you can check.
The Client Success Role: How Law Firms Keep Clients and Prevent Bad Reviews
Keep clients and prevent bad reviews. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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Tonality for Attorneys and Intake Teams: How You Sound Changes Who Signs
How you sound changes who signs. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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Agree, Ask, Educate: How Lawyers Should Handle Fee Objections
How lawyers should handle fee objections. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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The 1-to-10 Close: How to End a Consultation With a Clear Decision
End a consultation with a clear decision. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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The Belief-Breaking Question: How to Structure a Legal Consultation
How to structure a legal consultation. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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The Three Gates: How to Qualify Prospects in a Legal Consultation
Qualify prospects in a legal consultation. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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Find the Leak: Law Firm Intake Funnel Math
Law firm intake funnel math. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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The Five-Minute Rule: Why Intake Speed Decides Signed Cases
Why intake speed decides signed cases. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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Test Demand by Phone Before You Open a New Practice Area
Before you open a new practice area. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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Data and Targeting: How Law Firms Build a Referral Outreach List
Build a referral outreach list. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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Pre-Objection Handling: What to Say When It Is Not a Good Time
What to say when it is not a good time. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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The First 30 Seconds: How to Open a Referral Call That Gets a Yes
Open a referral call that gets a yes. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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Can Law Firms Cold Call? Outbound Business Development Within Rule 7.3
Outbound business development within Rule 7.3. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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Turn Content Into Consultations: Lead Capture, Podcasts and Repurposing
Lead capture, podcasts and repurposing. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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A Content System That Brings Law Firm Clients
Nine-post tests, three dials, plain edits. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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One Firm, One Concept: Why Focused Law Firm Content Grows Faster
Why focused content grows faster. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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The Pricing Ladder: How and When Law Firms Should Raise Their Fees
How and when to raise your fees. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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Honest Urgency: How Law Firms Use Capacity Limits Without Pressure Tactics
Capacity limits without pressure tactics. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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Risk Reversal for Law Firms: Guarantees That Keep Clients Accountable
Guarantees that keep clients accountable. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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The Legal Value Stack: How to Make Your Fee Feel Like Good Value
Make your fee feel like good value. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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Name Your Method: How a Law Firm Stands Out From Every Other Firm
Stand out from every other firm. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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The Specific Outcome Offer: How Law Firms Stop Competing on Price
How law firms stop competing on price. A step-by-step playbook for law firms, with scripts, guardrails and a 30-day checklist.
4 Oct 2026
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Personal Injury Firms: Medical Record Turnaround as a Growth Lever
Why medical record retrieval and summary speed drives case value and referrals in US personal injury firms, and how to shorten it.
4 Oct 2026
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B2B Cold Email Across the US, UK, Canada and Australia: A Compliance-First Playbook
How to run B2B outbound email in four countries under CAN-SPAM, PECR and UK GDPR, CASL and the Spam Act, with a practical consent model.
4 Oct 2026
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AI Search Visibility Across Four Markets: Getting Cited by ChatGPT and Google AI
How law firms and B2B businesses in the US, UK, Australia and Canada become the source AI assistants cite: crawl access, plain answers and entity signals.
4 Oct 2026
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The CFO’s Guide to Marketing Spend in Professional Services
How CFOs evaluate marketing and business development spend in law firms and B2B services: cost per signed client, payback and channel attribution.
4 Oct 2026
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The COO’s Intake-to-Cash Map: Finding the Operational Leaks That Cost Revenue
How COOs of law firms and service businesses map intake to cash collected, find where revenue leaks and fix the largest leak first.
4 Oct 2026
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The CEO’s Revenue Dashboard: Eight Numbers to Review Every Week
A board-ready weekly revenue dashboard for CEOs of professional services, legal services and B2B companies, with definitions and owners.
4 Oct 2026
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The Owner-Led Pipeline: A Weekly Business Development Rhythm for Small B2B Firms
A weekly business development operating rhythm for owners of small B2B and professional services firms who sell while delivering.
4 Oct 2026
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AI Startups: Designing Pilots That Convert to Paid Contracts
Why AI pilots stall and how to design one with a baseline, a single workflow, success criteria and a pre-agreed commercial path.
4 Oct 2026
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AI Startups Selling Into Regulated Buyers: Building the Trust Pack
What AI startups need ready before selling to law firms, insurers and other regulated buyers: data handling, accuracy, oversight and AI Act readiness.
4 Oct 2026
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IT Service Providers and MSPs: Selling Security and Support to Law Firms
How IT service providers win law firm clients by leading with confidentiality duties, cyber insurance requirements and certified security baselines.
4 Oct 2026
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B2B SaaS: Founder-Led Sales to the First Ten Customers
How SaaS founders sign their first ten customers: narrow ICP, problem interviews, design partners and a repeatable sales motion before hiring sales.
4 Oct 2026
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Legaltech GTM: Selling to Large Law Firms and In-House Teams
Enterprise legal technology sales: innovation teams, security review, pilots and the procurement path in large firms and legal departments.
4 Oct 2026
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Legaltech GTM: Selling to Solo and Small Law Firms
Go-to-market for legal technology companies targeting small firms: founder-led sales, bar association partnerships, education and onboarding.
4 Oct 2026
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Pilots, SLAs and Pricing for Legal Services Vendors
How legal services and support vendors design pilots that convert, write service levels firms trust, and price for margin.
4 Oct 2026
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Selling Outsourced Legal Support to US Law Firms: The Trust Ladder
How legal process outsourcing and support providers win US law firms: start small, prove quality and security, then expand.
4 Oct 2026
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IP Firms: Building an Inbound Foreign Associate Network
How IP firms win inbound filings from overseas agents through reciprocity, responsiveness and conference follow-up.
4 Oct 2026
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IP Firms: Getting Found by Founders Before They File
How intellectual property firms attract founders and small businesses at the moment they search for trademark and patent answers.
4 Oct 2026
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The Outside General Counsel Subscription: Fixed Monthly Fees for Small Business Clients
How business law firms package fixed monthly legal support for small companies, price it, scope it and sell it.
4 Oct 2026
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Conveyancing and Real Estate Firms: Building an Agent Referral Engine
How conveyancing and real estate law firms earn steady referrals from agents and brokers through speed, status updates and compliant relationships.
4 Oct 2026
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Employment Law Firms: Content Built Around Claim Deadlines
Employment claimants search for deadlines. Build content around EEOC, Acas, Fair Work and Canadian time limits that converts urgent searchers.
4 Oct 2026
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Criminal Defence: Being Found and Answering at 2 a.m.
After-hours intake for criminal defence firms: coverage models, call scripts, privilege and the local search signals that matter at night.
4 Oct 2026
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Estate Planning Seminars and Workshops That Fill a Practice
A workshop playbook for estate planning, wills and probate practices: partner hosts, run of show, follow-up within the rules and conversion tracking.
4 Oct 2026
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Immigration Practices: Multilingual Content and Trust Signals That Convert
How immigration firms in the US, UK, Canada and Australia build trust with multilingual content, regulator credentials and fixed fees.
4 Oct 2026
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Family Law Intake: Turning Anxious First Calls Into Booked Consultations
A family law intake playbook for the US, UK, Australia and Canada: first-call structure, conflict checks, safety screening and booking on the first call.
4 Oct 2026
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Referral Fees and Referral Networks for Ontario and Canadian Small Firms
How Canadian small firms build referral networks within law society rules, including Ontario's referral fee caps and marketing rules.
4 Oct 2026
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Winning Clients in Australia Without Breaching Personal Injury Advertising Rules
How Australian personal injury and small firms grow through referrals, education content and intake when advertising is restricted in NSW and Queensland.
4 Oct 2026
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Price Transparency Pages That Convert: A Playbook for UK High Street Solicitors
Turn the pricing pages the SRA Transparency Rules already require into the highest-converting pages on your site.
4 Oct 2026
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The Solo Attorney’s First 20 Clients: A 90-Day Referral and Local Search Plan
A 90-day plan for US solo attorneys to sign their first 20 clients through referrals, Google Business Profile and fast intake, within Rules 7.1 to 7.3.
4 Oct 2026
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Is AI Replacing Legal Marketing? How AI Search Changes the Way Clients Find Lawyers
AI has not replaced legal marketing. It has moved the first impression from a list of search results to an AI answer that names a few firms. What changed, what did not,…
4 Oct 2026 · 5 min read
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How Has AI Changed Legal Services Since 2023? Adoption Data from the US, UK, Canada and Australia
AI went from experiment to everyday tool in three years, but few firms can show the return. The adoption numbers by country, what changed and what comes next.
4 Oct 2026 · 5 min read
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Who Is Responsible When AI Makes a Mistake in Legal Work? Rules in the US, UK, Canada and Australia
In every major common-law jurisdiction, the lawyer remains responsible for AI-assisted work. What the ABA, SRA, Law Society of Ontario and NSW Supreme Court say, and how firms build accountability in.
4 Oct 2026 · 3 min read
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Why Is It So Hard to Hire and Keep Paralegals? A 2026 Guide for Law Firms
Paralegal turnover is driven by workload, unclear roles and burnout more than pay alone. What the US, UK and Canadian data shows, and how firms hire for retention.
4 Oct 2026 · 4 min read
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How Law Firms Get Clients in 2026: Referrals, AI Search and the New Client Journey
Referrals still win the best matters, but clients in the US, UK, Canada and Australia now check firms through search, reviews and AI assistants first. What the data says and how to…
4 Oct 2026 · 4 min read
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Top Personal Injury & Medical Malpractice Cases to Watch in 2025
The personal injury and medical malpractice cases and trends shaping U.S. litigation in 2025, and what they mean for plaintiff firms.
14 Jan 2025 · 4 min read
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Legal Tech and AI Lessons for Law Firms: What 2024 to 2026 Taught Us
Most legal tech disappointments come from how a tool was bought and rolled out, not the tool itself. Seven lessons from recent US, UK and Australian data.
23 Dec 2024 · 3 min read
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How Can Small Law Firm Owners Avoid Burnout? Practical Steps Backed by Wellbeing Research
Burnout in small firms usually comes from doing work someone else should own. What UK and Canadian wellbeing research shows, and a practical way to get evenings back without losing clients.
29 Jul 2024 · 3 min read
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From Learner to Master: Life Lessons on the Road
Getting a driver's license is only the start. What the road teaches about patience, practice and growth, and how those lessons carry into work and life.
6 Apr 2024 · 2 min read
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Unveiling Google’s New Email Marketing Rules
Google's new sender requirements end the era of blast-and-pray email. What changed and how marketers should adjust to keep reaching the inbox.
14 Mar 2024 · 3 min read
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Do Clients Still Care About a Law Firm’s Office? How Lean and Virtual Law Firms Compete
Clients judge firms on responsiveness, clarity and convenience far more than on premises. How lean firms with remote teams and strong visibility compete with much larger practices.
8 Jan 2024 · 8 min read
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New Law Frontiers: Where Legal Eagles are Soaring in the USA
The emerging practice areas and opportunities opening up for U.S. lawyers, and where growth is heading next.
3 Jan 2024 · 5 min read
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2024 & Beyond: AI’s Impact on Law Firm Business Development
AI is no longer science fiction for law firms. How it is changing the way firms find, win and keep clients in 2024 and beyond.
13 Dec 2023 · 10 min read
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Can Law Firms Outsource Legal Work? ABA, SRA, Canadian and Australian Rules Explained
Outsourcing legal and support work is permitted in the US, UK, Canada and Australia, but the lawyer's duties travel with it. A plain-English guide to the rules and the work types that…
8 Dec 2023 · 8 min read
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Virtual Legal Assistants (VLAs): The Future of Legal Support
Why virtual legal assistants are gaining ground in a traditionally slow-to-change industry, and how firms can use them well.
13 Oct 2023 · 4 min read
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Streamlining Legal Work: Collaboration Tools for Lawyers and Law Firms
The collaboration tools U.S. lawyers and firms rely on to share work, manage cases and keep teams aligned.
5 Oct 2023 · 4 min read
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Navigating the Legal Maze: The Realities of Working as a Paralegal
What working as a paralegal in personal injury and medical malpractice is really like: the rewards, the pressure and the skills it takes.
4 Oct 2023 · 8 min read
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Mastering the Art of Personal Injury and Medical Malpractice Law Practice
Personal injury and medical malpractice are complex practice areas. What it takes for lawyers to handle these cases well and build a strong practice.
21 Sep 2023 · 6 min read
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A Transformative Partnership: Empowering a Personal Injury Law Firm
A partnership that began with a LinkedIn post: how a personal injury firm and a legal support team built a working relationship that changed how the firm operates.
14 Sep 2023 · 2 min read
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Enhancing Efficiency & Quality: The Power of Dedicated Remote Paralegals
How dedicated remote paralegals help U.S. law firms improve turnaround and quality as they adapt to a fast-moving industry.
12 Jul 2023 · 5 min read
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Generative AI and ChatGPT: How Law Firms Can Embrace Their Power
From contract analysis to research, generative AI is entering legal work. How law firms can adopt ChatGPT and similar tools responsibly.
3 Jun 2023 · 5 min read
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How Do Law Firms Build a Business Development System Partners Actually Use?
Most law firm BD plans fail because they ask busy lawyers to do too much. A small, scheduled system built around the way clients in the US, UK and beyond now choose…
17 May 2023 · 7 min read
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What Can a Virtual Legal Assistant Do for a Law Firm? Tasks, Rules and a 30-Day Plan
A virtual legal assistant pays off when the work is defined and supervision is clear. What to delegate, what the rules in the US, UK, Canada and Australia require, and how to…
17 Apr 2023 · 5 min read
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What Should Law Students Learn About AI and Modern Practice Before They Qualify?
New lawyers join firms that run on AI, remote teams and client expectations shaped by consumer apps. What the data from the US, UK, Canada and Australia says, and the skills that…
12 Apr 2023 · 3 min read
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5 Points Attorneys and Law Firms Should Monitor to Be on Top
Five metrics attorneys and law firms should track to measure performance and stay ahead of the competition.
22 Feb 2023 · 2 min read
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10 Business Development Ideas for Attorneys
Why attorneys should invest in business development instead of waiting on referrals, with ten practical ideas to start.
3 Jan 2023 · 2 min read
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Remote Paralegal vs In-House Paralegal: Which Is Right for a Small Law Firm?
The right choice depends on the work, the volume and the supervision you can give, not just cost. A decision guide with current US pay data and the supervision rules that apply.
21 Dec 2022 · 4 min read
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Remote Working: A Way Forward
The traditional law firm model is under pressure to change. How remote work fits into the way firms operate going forward.
13 Dec 2022 · 4 min read
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How to Qualify the Best Legal Service Partner for Your Firm
Lessons from working with U.S. litigation and transactional firms on how to evaluate and choose the right legal service partner.
24 Jul 2021 · 3 min read
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Angela’s Law Firm Earns Double Than Yours
The story of a small-firm trial attorney in New York and the business habits that helped her firm earn more than its peers.
1 Nov 2019 · 2 min read
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How You Can Have a Truly Successful Blog!
You have started a blog and done your research. The next steps to build readership and make the blog succeed.
3 Oct 2017 · 3 min read
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How to Start Your Own WordPress Blog in Minutes!
Starting a blog is easier than most people think. A quick guide to launching your own WordPress blog.
24 Sep 2017
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What If ‘No’ Is Just the First Step to ‘Yes’?
Everyone hears no, whether applying for an internship, pitching a business or closing a deal. How to treat rejection as the start of the conversation.
20 Jul 2017 · 3 min read
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What NOT to Do at a Networking Event
The follow-up to acing your first networking event: the common mistakes that cost people good connections.
18 Jul 2017 · 4 min read
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How to Ace Your Very First Networking Event
Whether you are a student, entrepreneur or industry veteran, practical tips for making your first networking event count.
12 Jul 2017 · 4 min read
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Time to Move On!
A personal note on leaving Draft n Craft in 2017 to start a new chapter, and on making a decision and then making it right.
15 Jun 2017 · 2 min read
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Develop Skills with E-Learning Programs
As results season arrives in India, how e-learning programs can help students build skills beyond exam scores.
29 May 2017 · 6 min read
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Digital Media Growth in India
India's digital media segment was set to approach INR 200 billion. What is driving the growth and what it means for marketers.
26 May 2017 · 3 min read
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Knowing You… Knowing Your Worth!
A professor, a $100 bill and a room of students: a short lesson on self-worth that does not change with circumstances.
8 May 2017 · 2 min read
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Parameters to Measure Your Law Firm’s Success
The measures that show whether a law firm is truly succeeding, and why waiting for perfect conditions holds firms back.
12 Sep 2016 · 3 min read
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For Attorneys: Readers Are Leaders
What attorneys can learn from classic sales letters about persuasive writing and winning clients.
5 Sep 2016 · 3 min read
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You Must Be the Change You Wish to See in the World
Lessons from Mahatma Gandhi's philosophy on personal change and how it applies to success in life and work.
2 Oct 2015 · 1 min read
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Attorneys: Take Your Time but Say ‘Yes’ to Social Media
Written during a business trip to the U.S.: why attorneys should adopt social media at their own pace, but adopt it.
9 Jun 2014 · 4 min read
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